Every single component of the boot passes throughthe capable hands of a skilled professional who knows how to handle it and assemble it to the rest of the boot.  Each mounting phase requires utmost care and attention, as just one minor imperfection could compromise the final quality of the model.  There are some machines of course - in fact, the factory abounds in technology - but the vital ingredient will always be the human touch.  

In fact, the production phase is only the last link in a long chain.  Rock climbing is a relatively young sport and is still evolving.  Every year, new trends and styles are developed in response to climbers’ demands for new and innovative boots.  In such a niche market, word of mouth is the most effective channel of information.  Enthusiastic climbers can talk for hours about their boots and love to give their opinion and comments.  From this information, the blueprint for a new climbing boot can often be outlined.

Perhaps the most important quality for a leading brand in the climbing sector is to be able to capture this feedback and respond quickly, offering climbers a new product, guaranteed to please.  So, production will result from both consumer demands and commercial needs.  However, once a new boot has been decided, production does not start immediately.  First, there is the long, roller-coaster process of prototyping and testing.  The first prototype is made and then tested to identify the pros and cons.  Initial changes are made to the model, leading to an improved prototype.  Sometimes these changes are satisfactory, but other times the process may have been rushed and it is necessary to step back and consider elements that may have been overlooked.  Fortunately, however, this delicate process usually leads to the production of the final prototype… the most important one.

The fine-tuning phases of the final prototype are the ones that cause adrenaline levels to rise.  At this point, everyone’s hard work and effort reaches a climax.  The project protagonists are called in to give the product the all-important finishing touches. Different feet require different tests and each foot reacts differently.  At this frenetic stage, all types of suggestions and opinions flood in, often contradictory - Should we soften the toe or make it harder?  Should we change the midsole or not?   A host of dilemmas arise where everyone has a theory of their own.  It is at this stage that the expertise of the R and D department comes in to play.  These guys climb regularly and are able to give the appropriate degree of knowledge to their personal preferences along with those communicated by the testers.  This is the moment when consumer needs and final product must meet in perfect harmony.  

We are however, human, and a margin of error naturally occurs.  It is impossible to eliminate all the factors that might lead to complications.  For this reason, up until the time when the final prototype is handed over for mainstream production, you feel as though you are standing on a cliff top facing an immense ocean, from which you are going to have to dive sooner or later - and you hope for some luck.”